Why is Online Marketing Strategy Framework approach? An overwhelming amount of information is out there about how to get started with online marketing or social media marketing and the platforms and tools to use. Technology advancements are impacting to change…
Identify and Define Your Business Objectives
Joe Pilizzi of the Content Marketing Institute offers this definition” “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the…
Audience Analysis – What to do
What is Audience Analysis Audience analysis is an essential component for building appropriate and effective content. Audience analysis is figuring out, who will come to your content; what are their questions; why do they come; what are their demographic information;…
4 domains of understanding online marketing environment holistically
An overwhelming amount of information is out there about how to get started with online marketing or social media marketing and the platforms and tools to use. The landscape of online marketing is changing at such a fast and furious…
6 Ways To Improve Facebook EdgeRank
What is Edge Any action that happens on Facebook is an Edge. Edge would be posts, comments, likes and shares. So, every time you do something on Facebook, you create an edge. What is EdgeRank EdgeRank is the algorithm developed…
6 Steps Process To Keyword Research
What is Keyword Research? Keyword research is one of the most important components of online marketing of all kinds. Search engine ranking for right keywords can make or break a website. If a website is not using the words that people…